HGM created a logo for a new mentoring organization on campus that works with anyone who identifies themselves as male or masculine. This group aims to break away from stereotypes that society has placed on men through meaningful conversations and events.

 

We knew that this organization needed a logo that would help it gain recognition on Le Moyne's campus for the inclusivity, community and respect that this brand represents. Our team decided that it was best to show what a male's success looks like in a professional setting as our way of breaking away from the stereotypes that society has on the minority men community. This logo was used effectively and attracted a large presence in the organization.