The goal of the District 32 group is to take the financial concerns of their customers and devise strategies to bridge the gap between where they want to be and where they currently are. The goal of HGM was to help this hard-working, client-focused group gain a sense of team pride through the creation of a unique logo. We worked with our client to create a logo that showed professionalism, strength and team-orientation.
In the initial logo, the cityscape silhouette, the New York state outline and the overall crest-design pushed to resonate that feeling of family-strength and pride for such a diligent group of individuals. Ultimately, HGM created two versions of the logo: the original logo found traction in the corporate-setting, while the alternative logo was designated for a casual-setting. The idea of two separate logos, along with the design of the alternate, was influenced heavily from the logos of major league baseball teams. Both designs received very positive feedback and will be featured on materials such as T-shirts, hats, mugs and more.